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Board briefing · Project plan — build → integrate → live 1/1/27 · companions: Launch Plan · Architecture · Costs · Team & Ops
Board Briefing · Project Plan

Live January 1, 2027. Buffered like we mean it.

Four workstreams run as a waterfall with deliberate overlap: the front end ports onto the Sharetribe Web Template while integrations land behind it, everything is feature-complete by November 1 for a closed internal beta, and the final six weeks are hardening, load tests, and seller preload — not new code. Every bar below is estimated on the high side. Dependencies, resources, and the reasoning for the date are all on this page; the money side lives on Costs & Run-Rate and the people side on the Team & Ops Plan.

22 wksbuild · Aug 3 → Jan 1
4workstreams in parallel
In-housebuild · Guillermo + the Ninjas + Scott
Nov 1feature complete · internal beta
6 wkshardening buffer before doors open
1/1/27go-live · public
01 · The Waterfall

Five phases, each one de-risks the next.

Aug ’26

Foundation

Web Template + CI/CD stand up and the whole Sharetribe surface lands — processes, SSO, payouts. About four weeks: it’s configuration, not construction. Design is already locked — zero discovery risk.

Sep – Oct

Build & Integrate

VCDB/PIM gate, NetSuite, wallet ledger, the flows and the mobile wrap — the Ninjas and Guillermo run in parallel with weekly integration checkpoints.

Nov 1

Internal Beta

Feature complete. EEI staff + Team Stance run real listings and real dollars end to end on production rails, invisible to the public.

Nov – Dec

Preload & Harden

Pen test, load tests, then a full December of QA/UAT under code freeze — while founding sellers stock the shelves with 500+ listings so opening day isn’t an empty garage. See the Launch Plan.

Jan 1, 2027

Open Doors

Public go-live with inventory, verified sellers, a tested claims flow, and the whole EEI megaphone behind it.

02 · The Gantt

Every bar, every owner, every date.

Waterfall discipline with agile plumbing: workstreams overlap where the dependency graph allows it and nowhere else. The red band is January — if a bar touches it, it slipped. None do, by design.

Aug ’26SepOctNovDecJan ’27 · Live
MilestonesKickoff 8/3SSO live 8/21Feature complete · internal beta 11/1GO LIVE 1/1/27
Front-End DevelopmentGuillermo — Sr. Full Stack Dev
Web Template stand-up + CI/CDAug 1 – Aug 21
Design-system port (chrome, cards, PDP, browse)Aug 17 – Oct 9
Flows: sell wizard, checkout, dashboard, claimsSep 14 – Oct 30
Mobile app wrap (Capacitor) + store reviewOct 12 – Nov 25
Sharetribe IntegrationGuillermo + Scott · ~4 weeks — configuration, not construction
Marketplace config: processes, search schemaAug 3 – Aug 14
EEI SSO (OpenID Connect) + account linkAug 10 – Aug 21
Stripe Connect payouts + Stripe IdentityAug 17 – Aug 28
Tires-in-checkout line items + order webhooksAug 24 – Sep 4
Internal Platform IntegrationsThe Ninjas (internal dev) + Guillermo
VCDB / PIM fitment gate at listingAug 17 – Sep 25
NetSuite: sales orders, settlement, reconSep 7 – Oct 16
Wallet / store-credit ledgerSep 21 – Oct 30
Labels, gallery rail, Birdeye, HubSpot, CJOct 5 – Nov 13
Trust, Compliance & Launch OpsOps lead + Trust & Moderation (pilot hires)
AI moderation: vision + description checksSep 28 – Oct 23
1099-K & marketplace-facilitator legal reviewOct 12 – Nov 6
External pen test + remediationOct 26 – Nov 13
Founding sellers + 500 seed listingsNov 2 – Dec 18
QA / UAT: full regression + user-acceptance passesDec 1 – Dec 24 · staff + Team Stance testers
Hardening, load tests, holiday code freezeNov 16 – Dec 31 · schedule buffer
Front-endSharetribeInternal platformsTrust & opsSchedule bufferRed band = live · every bar sized on the high side
Legal review: terms, privacy & marketplace rulesSep 21 – Oct 30 · outside counsel
Operational processes: claims, moderation, payout & support runbooksOct 5 – Nov 27 · drafted, then drilled in beta
Critical path:SSO→Stripe payouts→Wallet ledger→Internal beta 11/1→Pen test→Go-live 1/1
03 · Resources

In-house build. Dedicated ops.

The build is in-house: Guillermo owns the stack, the Ninjas wire the internal platforms alongside him, and Scott owns the plan. The run side follows the Team & Ops Plan doctrine to the letter — dedicated pilot hires who start before beta, so launch day isn’t their first day.

RoleTypeWorkstreamActiveWhy they exist
Guillermo — Sr. Full Stack DevExisting EEIFront-end + SharetribeAug – JanOwns the build: the Web Template port, design-system fidelity, and the whole Sharetribe integration surface (SSO, payouts, webhooks)
ScottExisting EEIAll · plan ownerAug – launchOwns the plan: Sharetribe process design and configuration, vendor terms, priorities, and the board interface
The NinjasExisting EEI · internal devInternal platformsAug – NovInternal platform connectivity with Guillermo: VCDB/PIM gate, NetSuite orders & settlement, wallet ledger, gallery — the seams between the Exchange and the EEI stack
Legal counselVendorTrust & opsSep – NovTerms, privacy, marketplace rules + 1099-K / facilitator review — the placeholder legal pages become real documents before beta
Ops lead + Trust & ModerationPilot hiresTrust & opsOct – ongoingRun the beta, tune moderation AI thresholds, own the resolution center and the operational runbooks before real customers touch them
Support + Seller GrowthPilot hiresTrust & ops / LaunchNov – ongoingFounding-seller onboarding through the holidays; day one they already know the sellers by name
04 · Risks & The Date

What could move, and what won’t.

Sharetribe pricing shift

Usage-based pricing lands September 2026, mid-build. Mitigation: re-quote in writing before kickoff, budget the usage model high on the Costs brief, contract terms locked before Oct.

App-store review variance

Apple review on the Capacitor wrap can swing ±3 weeks. Mitigation: the apps are a fast-follow, not launch-blocking — web go-live doesn’t wait on Cupertino.

KYC conversion drag

If Stripe Identity pass rates run low in beta, seller onboarding slows. Mitigation: beta measures it in November with six weeks to tune prompts, retries, and support scripts.

Holiday freeze discipline

Nov–Dec is hardening only. Any feature that misses Nov 1 waits for January — the freeze protects the date, not the backlog.

Why January 1 — and not sooner

Carriers are drowning in DecemberA first buyer’s first order stuck in the Christmas parcel crush is the worst possible first impression for a trust-based marketplace.
Buffer beats bravadoSix hardened weeks sit between feature-complete and doors-open. Slips get absorbed invisibly instead of becoming a public launch delay.
Sellers stock the shelves firstHoliday garage-cleaning season is exactly when enthusiasts inventory their parts pile. Buyers walk into a stocked marketplace, not a soft open.
January is build season’s starting lineTax refunds, winter builds, event-season prep — demand curves up right as we open, and the whole quarter is runway.