Live January 1, 2027. Buffered like we mean it.
Four workstreams run as a waterfall with deliberate overlap: the front end ports onto the Sharetribe Web Template while integrations land behind it, everything is feature-complete by November 1 for a closed internal beta, and the final six weeks are hardening, load tests, and seller preload — not new code. Every bar below is estimated on the high side. Dependencies, resources, and the reasoning for the date are all on this page; the money side lives on Costs & Run-Rate and the people side on the Team & Ops Plan.
Five phases, each one de-risks the next.
Foundation
Web Template + CI/CD stand up and the whole Sharetribe surface lands — processes, SSO, payouts. About four weeks: it’s configuration, not construction. Design is already locked — zero discovery risk.
Build & Integrate
VCDB/PIM gate, NetSuite, wallet ledger, the flows and the mobile wrap — the Ninjas and Guillermo run in parallel with weekly integration checkpoints.
Internal Beta
Feature complete. EEI staff + Team Stance run real listings and real dollars end to end on production rails, invisible to the public.
Preload & Harden
Pen test, load tests, then a full December of QA/UAT under code freeze — while founding sellers stock the shelves with 500+ listings so opening day isn’t an empty garage. See the Launch Plan.
Open Doors
Public go-live with inventory, verified sellers, a tested claims flow, and the whole EEI megaphone behind it.
Every bar, every owner, every date.
Waterfall discipline with agile plumbing: workstreams overlap where the dependency graph allows it and nowhere else. The red band is January — if a bar touches it, it slipped. None do, by design.
In-house build. Dedicated ops.
The build is in-house: Guillermo owns the stack, the Ninjas wire the internal platforms alongside him, and Scott owns the plan. The run side follows the Team & Ops Plan doctrine to the letter — dedicated pilot hires who start before beta, so launch day isn’t their first day.
| Role | Type | Workstream | Active | Why they exist |
|---|---|---|---|---|
| Guillermo — Sr. Full Stack Dev | Existing EEI | Front-end + Sharetribe | Aug – Jan | Owns the build: the Web Template port, design-system fidelity, and the whole Sharetribe integration surface (SSO, payouts, webhooks) |
| Scott | Existing EEI | All · plan owner | Aug – launch | Owns the plan: Sharetribe process design and configuration, vendor terms, priorities, and the board interface |
| The Ninjas | Existing EEI · internal dev | Internal platforms | Aug – Nov | Internal platform connectivity with Guillermo: VCDB/PIM gate, NetSuite orders & settlement, wallet ledger, gallery — the seams between the Exchange and the EEI stack |
| Legal counsel | Vendor | Trust & ops | Sep – Nov | Terms, privacy, marketplace rules + 1099-K / facilitator review — the placeholder legal pages become real documents before beta |
| Ops lead + Trust & Moderation | Pilot hires | Trust & ops | Oct – ongoing | Run the beta, tune moderation AI thresholds, own the resolution center and the operational runbooks before real customers touch them |
| Support + Seller Growth | Pilot hires | Trust & ops / Launch | Nov – ongoing | Founding-seller onboarding through the holidays; day one they already know the sellers by name |
What could move, and what won’t.
Sharetribe pricing shift
Usage-based pricing lands September 2026, mid-build. Mitigation: re-quote in writing before kickoff, budget the usage model high on the Costs brief, contract terms locked before Oct.
App-store review variance
Apple review on the Capacitor wrap can swing ±3 weeks. Mitigation: the apps are a fast-follow, not launch-blocking — web go-live doesn’t wait on Cupertino.
KYC conversion drag
If Stripe Identity pass rates run low in beta, seller onboarding slows. Mitigation: beta measures it in November with six weeks to tune prompts, retries, and support scripts.
Holiday freeze discipline
Nov–Dec is hardening only. Any feature that misses Nov 1 waits for January — the freeze protects the date, not the backlog.

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